Business Diversification

iFood is the leading food delivery service in Brazil, holding a dominant market share in the industry. This project explores a business diversification strategy for iFood, using iFood data and secondary data on purchasing behaviours and trends in Brazil.

WRAPPING UP

Considering iFood’s healthy reputation among parents, the school subscription food service allows the business to capitalize on a strength while addressing an underserved section of their consumer base to drive profit.

  • Expands B2B market beyond the traditional base with a flexible, dual focus on public and private schools

  • Leverages existing business structure of delivery and quality grocery offerings

  • Socially responsible mission that feeds the next generation of Brazilians

  • Builds credibility to boost market penetration and adoption among parents consumers in the long run.