#InNashville,ItFits
In Nashville It Fits" is a conceptual social media campaign designed to position Nashville as a top destination for young professionals. The campaign highlights the city’s diverse career opportunities, vibrant culture, and unmatched work-life balance through authentic and engaging content.
Gen Zs and Millennials are striving for balance and advocating for change
- Deloitte Global 2022 Gen Z & Millennials Survey
The trends and expectations of young adults regarding jobs have shifted significantly in recent years. The COVID-19 pandemic catalyzed the Great Resignation, with many young professionals leaving their roles in search of personal growth, financial stability, passion, culture, and values.
In Nashville It Fits' is a concise tagline that communicates the city's ability to address these challenges by offering diverse opportunities and solutions. From work to entertainment, music to food, art to sports, and so many new opportunities in different fields, Nashville truly has something for everyone.
Hustle + Fun
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Hustle + Fun +
The logo combines a road, symbolizing hustle and forward movement, with a record disc, representing fun and Nashville's vibrant music culture. Together, they perfectly capture the spirit of the city: hustle, fun, and everything in between.
Visual Media Sources
Live It Nashville. Nashville Chamber - Youtube. (2017). Retrieved January 15, 2023, from https://www.youtube.com/watch?v=Game-vVbLn0
downtown-nashville-aerial. Nashville - Getting Oriented | Vanderbilt University. (2021, March 4). Retrieved January 15, 2023, from https://www.vanderbilt.edu/nashville/
frist-red-wall. Nashville - Arts & Culture | Vanderbilt University. (2021, March 4). Retrieved January 15, 2023, from https://www.vanderbilt.edu/nashville/arts-culture/
homemade-nashville-hot-chicken. Nashville - Food & Dining | Vanderbilt University. (2021, March 6). Retrieved January 15, 2023, from https://www.vanderbilt.edu/nashville/food-dining/
biscuit-love-nashville-the-gulch. Nashville - Food & Dining | Vanderbilt University. (2021, March 6). Retrieved January 15, 2023, from https://www.vanderbilt.edu/nashville/food-dining/
bluebird-cafe. Nashville - Shopping | Vanderbilt University. (2021, March 4). Retrieved January 15, 2023, from https://www.vanderbilt.edu/nashville/shopping/
References
Nashville Area Chamber of Commerce. Nashville Chamber | Nashville Area Chamber of Commerce. (n.d.). Retrieved January 15, 2023, from https://www.nashvillechamber.com/
LiveIt Nashville. LiveIt Nashville - Your Nashville Guide. (n.d.). Retrieved January 15, 2023, from https://liveitnash.com/
Deloitte Gen Z and Millennial Survey 2022. (2022, May 17). Retrieved January 15, 2023, from https://www.deloitte.com/global/en/issues/work/genzmillennialsurvey.html
Iskiev, M. (2022, October 31). The HubSpot Blog's 2023 Marketing Strategy & Trends Report. Retrieved January 15, 2023, from https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report